Check out this fun, engaging, commercial 0-second stop-motion animation for John Lewis Insurance, one of best UK insurance companies. Common household objects take their own life to drive home the point that "important things." The spot is intended to highlight "the emotional side of the assurance of things that count in the house."
Visit the insurer to see scenes back "making of" video to see the support of the affiliated insurer that invites users to compete for prizes by submitting their own video clips VINE.
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