If you are looking for inspiration for businesses, how about this watch which is played on the big screen?
box office hit "Joy" is a Cinderella story (with many modern family conflict) loosely based on the life of Joy Mangano, who has overcome personal and professional obstacles to create a business empire. It began in the early 190s, inventing the Miracle Mop it sold to teleshopping TV. But it was not easy to bring its product to market, as the film shows.
So what lessons can business "Joy" teach us? Here are four tips inspirational movies to help keep your business moving forward this year.
1. Build your business with passion, step by step.
Part of what makes Mangano (both the movie character and the contractor) successful is that it has created unique products that she believed would make people's lives easier . For example, Mop Miracle is self-draining and has a detachable head that can be placed in the washing machine to clean.
In an interview New York Times , the inventor said it sold a few thousand mops in its first year. Sales totaled about $ 10,000, but the blade had cost him nearly $ 100,000 to develop. The money came from his savings, family and friends. It took years before it becomes profitable. Now she is a multimillionaire with a range of products and more than 100 patents for its inventions.
Thus, for business owners, there is a reminder about perseverance. As you know, building a business takes hard work, creativity, humility and patience.
2. Develop a strong sales and marketing strategy.
When the Miracle Mop was first sold on television, sales were slow, QVC and wanted to give up. Mangano refused to give up. She asked them to let him demonstrate with the broom. As the inventor of the product, Mangano said she was the best person to sell it. QVC has agreed to his request, and when she made her television debut, she sold a whopping 18,000 mops in 20 minutes.
By communicating directly with consumers through television, Mangano had the opportunity to share stories and benefits of the product. Part of his winning sales pitch is his genuine enthusiasm for his inventions. Companies often thrive when customers know the face behind the product.
Your sales strategy may not include shopping-television network, but you should have a plan to connect regularly with your customers such as social media and mobile-friendly website. With social media, it is important to know where your customers are hanging and share information that they will appreciate. (Get social media tips here.) The video can also have a huge impact on your customers. Build an engaged online community can help build trust and respect of your business.
3. Put together a team of advisers.
Regarding the legal, financial and even insurance, turn to professional counselors confidence. In the film, Mangano has problems with the broom maker, including excessive fees and escalating costs. The manufacturer even fraudulently attempted to patent his mop design. If you were faced with similar problems, do you know how to handle the legal issues that affect your business?
If you need a list of legal resources, please visit the US Small Business Administration website. And no matter the size of your business, you will probably need additional insurance coverage to ensure that everything has adequate protection. An insurance professional as a local agent Erie insurance could help cover.
4. Be your own hero.
with your business, you should never stop pushing and networking. It is easy to give up when everyone around you is telling you that "it will not work" or "you can not do it." It takes guts, creativity and drive to move the survival of successful companies. (Enjoy this idea when you see the movie.) In the end, when you have enough faith in yourself, you will be as unstoppable as Mangano.
0 Komentar