Fun #whiledriving take a turn Doubling Scary

Fun #whiledriving take a turn Doubling Scary -

People are not only multitasking at work and at home. They also do double duty while driving. Erie Insurance has analyzed the social media data to better understand what the drivers are behind the wheel.

Looking Instagram and Twitter messages that came from mobile devices and used the popular hashtag #whiledriving, we found that the top five hashtags used in tandem with #whiledriving included clouds, sunset, the sky, nature and the sun. This strongly suggests that people are snapping pictures of beautiful scenery and view the social media when using their vehicles . ERIE hashtag analysis also found that men were more likely to be double distracted than women, with 55 percent of #whiledriving messages from men, and 45 percent of women.

"Drivers need to keep their hands on the wheel and their eyes on the road, and their attention to driving," said Doug Smith, Erie Insurance senior vice president of personal lines. "But on based on our analysis of the hashtag "while driving", many seem to be looking towards the setting sun, often snapping and sharing photos. "

The behaviors show parallel with another study ERIE police data found daydreaming of being distracted from the most associated with fatal car accident driving. The National Highway Traffic Safety Administration found that 3,179 people were killed and 431,000 were injured in motor vehicle accidents involving distracted drivers in 2014 alone.

"The statistics on the dangers of distracted driving are alarming," said Smith. "So while it's understandable to want to share a picturesque sky with your social media followers, imagine if was the last. It is simply not worth it "

The 10 hashtags used in conjunction with #whiledriving were :.

1. Clouds
2. Sunset
3. Sky
4. Nature
5. Sun
6. NoFilter
7. Landscape
8. Car
9. conduct
10. selfie

the top US states with the most posts using #whiledriving were:

1. California
2. Florida
3. Texas
4. SC
5. New York
6. Illinois
7. Massachusetts
8. Oregon
9. Colorado
10. Nevada

in reaching its conclusions, ERIE examined 0 days of social media monitoring data analysis firm Keyhole. The data collected were iPhones, iPads and Androids who had turned their location services.

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